HBR's 10 Must Reads Strategic Marketing (with featured article Marketing Myopia by Theodore Le

"Stop pushing products-and start cultivating relationships with the right customers."

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it- and your customers-at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business you're "really" in

Create products that perform the jobs people need to get done

Get a bird's

eye view of your brand's strengths and weaknesses

Tap a market that's larger than China and India combined

Deliver superior value to your B2B customers

End the war between sales and marketing

(Tanıtım Bülteninden)



Sayfa Sayısı: 224

Baskı Yılı: 2013


Dili: İngilizce
Yayınevi: Harvard University Press